How Do Businesses Use Social Media?
It would be safe to say that most of us today use social media in some form or another. But does it work for businesses?
The answer in almost every case is yes. Businesses of every size from your local barber to your multinational bank use social media to engage with their customers. Used well, it can be a great tool for you to create brand awareness and drive customers through your door. There is such a wide variety of social media platforms on offer today that you are really spoiled for choice when it comes to available means of reaching your customers.
In what ways are companies using social media?
- Increasing brand awareness
- Promoting new products or promotions
- Increasing their customer base
- Increasing customer loyalty
- Engaging with their customers
- Offering customer service
In order for you to understand how social media can help you, you've got to grasp what you are trying to do. Do you want to attract new customers? Are you happy with the amount of customers but want to Improve the service you offer them? Or maybe you just want to keep in contact with them on a more personal level than an email. Whatever it is social media can be a great and relativly cost effective way for you to achieve this.