Get Started On Social Media
Whatever type of business you run today, you can’t afford to ignore social media. Whether your efforts run to a simple Facebook page, or an all-singing, all-dancing cross-platform strategy, parents will often expect you to have some kind of presence.
They’re also a fantastic (free!) opportunity for new parents to stumble across you, and existing happy customers to share your news, updates and details.
So how do you get started, and start using social media to promote your business?
Work out where your customers are
There’s no point investing your time in an amazing Pinterest page if your ideal customer never looks at it. So the first thing you need to do is identify which sites your customers use. And the easiest way to do that is ask your best existing customers – the type of person you’d like more of.
Choose a maximum of two social media sites
With all the enthusiasm in the world, you don’t have the time to do more than a maximum of two social media sites well. If you do try and do more, you’ll just spread yourself to thinly and won’t get the full values.
So pick one (or two) sites that you know your ideal customer uses and do them well.
Set up your profile properly
Whichever site you choose, take the time to get your profile right. Fill in all the fields and make sure your brand and imagery is consistent with your other marketing materials, which may include your websites, flyers, ads and business cards.
Make sure you include contact details so parents can find out more or get hold of you if they wish – either a website or phone number.
Learn best practice for your social media site
Every site has its own best practice – ways you can get the most out of it. A quick Google search will help you find simple tips and advice. But to get started, here are some basic principles that will help you on every social media site:
- Be interesting – think about what your ideal customer wants to read about and write and share that. This can be updates of your own, or sharing other peoples and businesses’.
- Be regular – you can’t just dip in and out of your social media activity and expect to see results, so schedule time (even just 10 minutes a day) to regularly get on it.
- Be proactive – don’t wait for parents to find, like and engage with you. Be active by sharing and commenting on posts they add and liking and following other accounts and updates.
- Use scheduling – use a free scheduling tool like Hootsuite to ensure your site is updated regularly.
- Thank people – if someone comments on, likes or shares your posts or updates, remember to thank them.
Once you get the hang of social media it’s actually good fun! And it can make a big impact on your business, so embrace it with enthusiasm.
Need help spreading the word on social media?
Join Kallikids and not only will we help promote your business to our network of parents, but we can share your updates across our own social media platforms and give you access to marketing and social media tools that teach you how to put your business firmly on the map.