20 Sample Market Research Questions
In order to grow a successful business you need informed insights into the customers you want to attract. And in order to get them you’ll need to conduct market research.
- Who are your existing customers?
- Who isn’t using you yet?
- Who are they using instead?
- Why are they not using you?
- Who might use you in future?
- How many people like this are there?
- Where else are they looking for businesses like yours?
- What do your customers think of your products or service?
- What are you doing well?
- What do they think of your brand?
- How could it be improved?
- Who are your competitors?
- What do your customers think of them?
- What do your customers think they do well?
- And what do your customers think they need to improve?
- What do your customers think about the different aspects of your business – name, services, prices etc?
- What don’t you currently offer that customers would want?
- How would this help them?
- How much would they pay for it?
- How easily will it be to implement this?